Dr. Willard’s Premium Aloe Gel becomes a seasonal staple for sunburn relief and skin health
RAPID CITY, S.D. — As temperatures rise and locals flock to the Black Hills, lakes, and outdoor events this summer, one Rapid City product is quickly becoming a household essential: Dr. Willard’s Premium Aloe Gel.
Proudly made in South Dakota, Dr. Willard’s Aloe Gel is being hailed as a must-have for sunburn relief, offering fast-absorbing, non-sticky hydration with a science-backed formula that’s as local as it is effective.
And here’s the local kicker: It’s the only aloe gel made right here in South Dakota—crafted for South Dakotans, by South Dakotans. From the sun-drenched trails of Spearfish Canyon to the wide-open waters of Angostura, this gel was built to handle the burn that comes with a South Dakota summer.
Originally known for their line of wellness products built around their proprietary “Willard Water” technology, Dr. Willard’s brand has earned decades of trust from health-conscious consumers. Now, their aloe-based gel, fortified with ingredients like allantoin and vitamin E, is helping locals bounce back from the harsh effects of sun exposure—and stay active all season long.
“Whether it’s a weekend at Pactola, camping in Custer, or cruising through the Sturgis Rally, people around here spend serious time in the sun,” said a spokesperson for Dr. Willard’s. “Our Premium Aloe Gel is designed to help your skin recover fast—so you can get back out there.”
Unlike traditional aloe gels, Dr. Willard’s formula is free from dyes, parabens, and artificial fragrances, making it gentle enough for sensitive skin, children, and daily use. The gel also absorbs quickly without the sticky residue often left behind by drugstore alternatives.
A Local Staple, Nationally Respected
Founded in South Dakota and still produced here today, the company has stayed true to its small-town roots while earning national respect in the natural wellness space. Their aloe gel, which has recently gained popularity as a sunburn remedy, is also favored for post-shave care, minor cuts, bug bites, and even as a daily hydrator.
“We’re proud to say this isn’t just another national product on the shelf,” said the spokesperson. “This is your neighbor’s gel. Your hometown hero for overexposed skin.”
“It’s like first aid in a bottle,” said Lisa, a Rapid City resident who keeps a tube in her cooler during lake days. “My kids come back from the beach looking like tomatoes—and by the next day, they’re fine.”
Available Locally This Summer
Dr. Willard’s Premium Aloe Gel is available online and at select local retailers throughout the Black Hills, including Boyd’s, Family Fare, The Market, and Staple & Spice in Rapid City. The company has also launched a summer campaign, “Sun’s Out, Gel On,” encouraging locals to pack a bottle on every outdoor adventure.
With Fourth of July celebrations, lake weekends, and Rally rides ahead, the team at Dr. Willard’s is reminding South Dakotans to stay protected—and when the sun does sneak through—heal smart, heal local.
For more information or to purchase, visit drwillard.com.
