RAPID CITY, SD (November 12, 2025) – The HomeSlice Group announced this morning that it has entered into a major partnership with Central States Fair, Inc. for the marketing of its two marquee events, the Black Hills Stock Show & Rodeo® and the Central States Fair. HomeSlice, the leading event marketing firm in the region, will add these prestigious names to a portfolio that also includes the Sturgis Motorcycle Rally, the Black Hills Roundup, the Town of Keystone, the Mountain West® brand, and more. The partnership unites two Black Hills institutions, pairing the deep legacy of the Fair and Stock Show with the community media suite at The HomeSlice Group.
For decades, Central States Fair, Inc. has been a cornerstone of Rapid City’s cultural and economic life. The Black Hills Stock Show & Rodeo® is the premier winter event, drawing competitors and visitors from across the nation and generating a significant financial impact for the region. The Central States Fair, held every August, is a summer tradition, bringing entertainment, rodeo, concerts, and community showcases to the Central States Fairgrounds.
“We have worked with the folks at HomeSlice for many years,” commented longtime General Manager, Ron Jeffries. “We’ve promoted concerts together and their flagship agriculture platform, KBHB – The Big 81, has been a sustaining voice for the Stock Show for decades, so this is a natural next step for both of us. HomeSlice has a world-class track record of promoting large-scale events, and we are thrilled to work with them to tell our story to a new generation of fair-goers and concert and rodeo fans.”
“The Black Hills Stock Show® and the Sturgis Motorcycle Rally are, by any measure, the two largest tourism events in the region, and among the largest in the United States,” added Dean Kinney, CEO of HomeSlice, “and, of course, the Central States Fair is the principal western South Dakota fair. Ron and his team manage events, truly beloved brands, that go to the very fabric of the community and generate millions of dollars in economic impact. It is a real honor to get a chance to formally represent them.”
The partnership is effective immediately.
About Central States Fair, Inc.
Central States Fair, Inc. is a non-profit, member-driven organization based in Rapid City. It proudly produces the Black Hills Stock Show & Rodeo® and the annual Central States Fair. In partnership with Pennington County, it also manages the Central States Fairgrounds, a year-round hub for agriculture, community and entertainment events.
About The HomeSlice Group
The HomeSlice Group is a media and entertainment conglomerate with offices in Rapid City, Sturgis and Nashville.
In addition to its advertising agency and artist management firm, the company operates six market-leading radio stations, the premier regional digital agency, Rapid Digital Solutions, and publishes both The Rapid City Post and The Rapid City Business Journal. HomeSlice is a leader in event-driven marketing, producing dozens of live events and managing multiple prominent brands.
